Social Media Audit
I worked effectively with a team of three people to conduct a social media audit for Ninkasi Brewing. The purpose of this audit was to assess Ninkasi's social media performance, compare this to its competitors, and identify ways to improve it.
CSR Memo
This CSR memo is a class assignment and not authored by the Coca-Cola company. I wrote it in the voice of Coca-Cola's CEO Harry Anderson. The purpose of this CSR memo is to inform employees of their organization's CSR efforts and achievements.
Shareholder Letter
The purpose of this shareholder letter is to provide a summary of Apple's financial performance in 2011 and encourage investors to invest or continue to invest in Apple. Apple releases a 10K every year as a publicly traded company, but it chooses not to write a shareholder letter, so I wrote this letter without any examples from Apple. This letter is not authored by Apple.
News Release
This is a news release that I wrote for PAGATIM, a creative storytelling agency. The purpose of this news release was to promote an event PAGATIM was hosting with two other local businesses, NTEN and Meyer Memorial Trust. This news release was sent out to local Portland news publications.
Infographic
I created this infographic for the HIV Alliance to persuade citizens of Eugene to donate money and help the cause of the alliance.
Latest Projects
Women of West Point PR Plan
I worked on a team of six people to create a PR plan for West Point Academy. The purpose of the plan was to position West Point Academy as a leading institution for young females by increasing the number of women enrolled at West Point Academy. To do this, we focused on improving the perception of WPA and increasing the number of qualified female applicants.